You might wonder why you would need to hire outside professionals to take pictures of your food, when you can just take the photos yourself and save some money. The answer is, in another question, how much do you want potential clients to purchase your food.
Phone cameras and basic point-and-shoot cameras can do a OK job at capturing basic images of your food, but they are less likely to convince hungry consumers to order from you. Maybe your small business doesn’t have the budget to cover the wide range of equipment necessary to achieve professional-quality photographs, maybe you have not seen what an experienced eye can do to make your food really pop.
You might be wondering whether your small business can afford to hire a professional food photographer, like me. The initial investment can be pricey, but not as costly as the long-term drawbacks of trying to “go it alone.” You may think it’s possible that an in-house individual who’s skilled with a camera and has a good eye for taking photos is an ideal short-term solution. But by hiring a professional food photographer at the outset, you can conserve that time and energy to grow your business in other ways.
Professional food photography is a great way for your business to grow. Low-quality photography – or worse, no photos at all – will send the wrong impression to potential customers. Hiring a professional food photographer ensures that the quality of photography matches the image you have for the quality of your menu. Top-notch photography can take your business from average to amazing!
If you’re looking to elevate your food through really great photos, I’m here to help! Here are a few examples of my work and previous clients.
